What is a QR Code?
QR codes are the funny looking spidery things that everyone is running around and scanning with their smart phones and ipads. QR stands for Quick Response because it’s so much quicker to scan them than to try and type a long URL code into your smart phone web browser. At the end of the day, if you want to encourage smart phone users to take a certain action…whether it’s liking your business on facebook, checking out your new video review or downloading your new mobile app, you’ll get a much higher % to do it if you offer a QR code to reduce the perceived hassle factor.
Is This a Good Time to Start Using QR Codes?
QR codes are being adopted quickly by the 50% in mid 2012 that already had smart phones and it’s assumed the % of people using them will rise as 50% approaches 80% with smart phones by 2015. Is this then a good time to learn about this mobile marketing technology?…absolutely, especially since some recent added options have really made them much more useful and even more likely to get scanned regularly.
More advanced QR creation software can now create dynamic QR codes, which means that to start it may take your customer to your facebook page to like it, but then months later it can be reprogrammed to take them to a video review and next year, you can use it to let them download your new mobile app or sign-up for your text coupons, even your loyalty program. The same software often allows tracking of the clicks right down to time/date, from what phone, gps location when scanned, type of phone used, etc. This information is incredibly powerful when properly used. For example, if 90% of your scans to like your facebook page came from android phones and you knew that, wouldn’t that influence your decision to only invest up-front in an android mobile app for next year? How about time of day or day of week stats to help you schedule advertising timing or gps location to know where your direct mail piece is being scanned so you know where to market more?
The most recent added software options are allowing for very creative use of color, shapes, logos, etc. to turn the normal black and white internet spider made of dots into a fully branded component of your marketing arsenal. Additionally, the added use of color and design elements combined with being so new, works to make your customer or potential customers much more curious about where this unique QR code may take them? Don’t tell them it takes them to facebook anymore, eventually being able to rotate urls even, making it a real digital adventure to scan whether on the front door, the back of the register, table tents, menus, signage or even in your print advertising or on your vehicles. So many applications to get your customers curious, involved…talking and this method will only get stronger as we approach 80% adoption over the next couple years.
Although there are free QR code generators all over the net, we operate the software that allows your QR codes to by Dynamic, allows you to track all those useful details about how your customers are using them and can make your QR codes stand out so they don’t look like every other black and white computer spider in a box. We’re so confident that you’ll love these cutting edge designed QR codes, that we’ll even make a sample for you…just don’t be surprised when you end up order a handful and wanting to put them all over the place to get your customers excited about what’s happening next at your business and how it affects them. So contact us today to speak with one of our QR Code Marketing Techs to get your questions answered or samples sent over.